Job Description

Job Summary:

The Product Marketing & Subscriber Strategy team builds DTC strategies and tests roadmaps that drive growth, engagement and business results across subscription types. With a focus on optimizing the fan experience across touchpoints, from Marketing Landing Pages through upselling and cancellation flows, building loyal fans who understand the value proposition and stay subscribers. We understand the DTC business and effectively communicate and steer priorities through strategic and targeted marketing efforts.

The Senior Specialist Product Marketing will be responsible for managing transactional subscriber communications related to a variety of messages that need to be sent legally across email and in-app. This includes changes to price, terms of service, billing failures and other critical updates. The ideal candidate will have a strong background working and learning CMS environments and can work closely across teams to deliver timely build. This role reports into the Senior Director Product Marketing. This role is based in New York, NY.

Responsibilities:

• Build and manage transactional communication templates across email and in-app, including changes to price, terms of service, building failures and other critical updates.
• Collaborate with cross-functional teams, including marketing, products and more to ensure seamless execution of communication plans.
• Analyze and interpret data to measure the effectiveness of executions and make data-driven recommendations for improvement.
• Work across technical teams for UMP and Cannonball.
• Ability to set up and run tests to deliver on KPIs and goals.
• Ensure all communications are compliant with legal and regulatory requirements.
• Create and maintain a content calendar for transactional communications to ensure timely and accurate delivery of updates.
• Stay up to date with industry trends and best practices to continuously improve communication strategies.
• This role may be required to take on additional tasks and responsibilities which include optimizing our Marketing Landing Pages (MLP’s), SEO, and testing projects.

Required Qualifications:

• Minimum of 4 years of experience in operations, technical or product marketing roles.
• Proven track record of developing and executing successful marketing strategies that drive business growth.
• Strong analytical skills, with the ability to interpret data and translate insights into actionable strategies.
• Excellent communication and collaboration skills, with the ability to work effectively across cross-functional teams.
• Passion for innovation and a commitment to staying ahead of industry trends and best practices.

Required Education:

• Bachelor's degree in Marketing, Communications, Business or a related field

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The hiring range for this position in New York, NY is $110,100.00-$147,600.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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