Job Description

Groundfloor, a hyper-growth wealthtech company based in Atlanta, is on the lookout for a dynamic and analytical Sr. Performance Marketing Manager. We embrace a remote-friendly work environment, valuing high-quality collaboration and a courageous spirit that drives innovation. If you're ready to take on a pivotal role in accelerating our customer acquisition program and shaping brand awareness, we invite you to join our team.

As a Sr. Performance Marketing Manager at Groundfloor, you'll be the architect and operator of our growth marketing engine. You'll own our growth trajectory by personally constructing the analytics infrastructure, managing high-impact paid media, and translating data into decisions that drive measurable ROI. Working alongside marketing leadership, product, and engineering teams, you'll have the autonomy to experiment boldly while being directly accountable for the metrics that matter: CAC, ROAS, conversion rates, and customer acquisition growth. This is a high-impact role for someone who thrives on turning data into action and watching growth compound from their efforts.

THIS JOB MIGHT BE FOR YOU IF: 

• You have an adventurous spirit and curious mindset and are willing to try new approaches and learn what marketing techniques and channels work best for our audience.
• You have experience building and managing affiliate marketing partnerships to expand acquisition channels.
• You are a hands-on Google Ads power user with proven experience personally managing substantial monthly budgets and consistently optimizing campaigns to hit aggressive CPA and ROAS targets while collaborating with creative and content teams to test winning variations.
• You are a GA4 expert who personally architects dashboards, configures conversion tracking via GTM, and builds multi-touch attribution models—then partners with cross-functional teams to turn insights into growth strategies.
• You're a builder and optimizer—you've launched campaigns hands-on (audience setup, tracking implementation, creative coordination) and used data you collected yourself to iterate toward breakthrough results.
• Highly organized, incredible attention to detail, impeccable communication, and skilled at connecting dots, from strategy through to execution
• Proven track record of success in growth marketing, preferably in a fast-growing and scaling environment

A DAY IN THE LIFE: 

• You will be the go-to resource to grow our user base and brand awareness.
• Command the realms of Paid Media, Customer Acquisition, and Growth Experimentation to achieve new customer revenue objectives.
• You own the performance marketing engine: personally executing paid campaigns across Google Ads, Meta, and LinkedIn—setting up targeting, optimizing bid strategies, analyzing performance daily, and partnering with our creative team to develop and test ad variations that exceed target goals.
• Utilize growth hacking techniques to identify and test new channels and tactics that can lead to significant user growth.
• You expand acquisition channels strategically: establishing affiliate partnerships, negotiating terms, implementing tracking, and working with our partnerships team to scale what works while cutting what doesn't.
• Build and maintain analytics infrastructure: dashboards, UTM tracking, conversion tracking, and attribution models to measure campaign performance.
• You are fluent across the full spectrum of digital marketing channels (paid search and social, SEO/SEM, email and lifecycle marketing, ABM) with hands-on experience personally building, launching, and optimizing multi-channel campaigns without relying solely on agencies or vendors.
• Drive an ambitious cross-platform roadmap to maximize Groundfloor brand awareness, customer acquisitions, lifetime value (LTV), and optimized acquisition cost (CAC, CPA).
• Design and inform new A/B test optimization strategies, measurement frameworks, creative, landing experiences, and other game-changing program initiatives.

Requirements

YOUR EXPERIENCE + A FEW NICE TO HAVES:

• 7+ years leading performance/growth marketing strategy across multiple acquisition channels (paid media, SEO, email, content, partnerships), with proven ability to build analytics infrastructure, establish tracking and attribution, and drive continuous optimization to improve conversion rates and reduce CAC.
• 3+ years in Fintech and/or Financial Industry/ Alternative Investments. 
• Experience with channel testing, SEO, marketing automation, analytics platforms, and managing multiple paid campaigns.
• Proven track record of scaling demand generation programs efficiently—using data analytics to identify what works, implementing marketing technology to automate and optimize, and building repeatable processes that enable consistent growth without proportional cost increases.
• Deep understanding of the full demand generation funnel—from awareness to conversion—with experience optimizing each stage for maximum efficiency.
• Expert-level proficiency in GA4: setting up conversion tracking, building dashboards, implementing UTM parameters, and establishing attribution models.

Benefits

We value our employees’ time, efforts, and ambitions. Our commitment to your success is reflected in competitive compensation and an extensive benefits package that goes beyond the basics. We cover 70% of monthly medical, dental, and vision premiums, making benefits options truly affordable. You’ll also enjoy paid time off, stipends for remote work (home office setup, cell phone, and learning & development), and flexible work arrangements, including both remote and hybrid opportunities.

At Groundfloor, there’s ample room for growth and upward mobility. We encourage career development and reward strong performance, with the potential for equity for high-impact candidates. Our collaborative and creative environment empowers every employee to contribute meaningfully to our processes, decisions, planning, and culture ensuring that your voice is heard and your work makes a real difference.

We are proud to be an equal opportunity employer* All qualified applicants will receive consideration for employment and will not be discriminated against based on race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law.

About Groundfloor

Since its launch in 2013, participants in Groundfloor’s real estate loans have earned annualized returns averaging 10–12% in just 6–12 months. With a $10 minimum investment, we intentionally keep barriers to entry low, giving everyone the chance to build wealth through real estate. Today, Groundfloor remains the only platform offering direct participation in individual real estate investments on a broad scale, open to all regardless of income or net worth.

Headquartered in Atlanta, the company has raised more than \$30 million in capital from a variety of sources, including venture capital and online public equity offerings. As of its most recent financing round, Groundfloor has over 7,700 public shareholders and is 30% customer-owned.

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